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Who the heck?

I don't want to say too much and talk away all the poetry so I'll just quote Voltaire: "Uncertainty is an uncomfortable position but certainty is an absurd one." I like a good surprise. I like to start things not knowing really where I'm going to end up. Yes, this is an

Water Air Industry began in 2012 after I left my company WAi in Italy (I'm from the US). Before that, my Italian partner and I produced a line of clothing and accessories (bags, shoes, belts, bijoux, etc…) for about 8 or 9 years in Parma, Italy. This is where I cut my teeth on designing, producing, and selling dry goods. It's a tough place to learn as Italians don't suffer fools of fashion lightly (or fools of any ilk). But there aren't many locales more synonymous with quality and fashion than Italy. It was a great foundation upon which to start the current project, that is, Water Air Industry.